About Us
After spending the last few years working with pet owners, emergency crews, and vets through their non-profit Animal Food Bank, Nicole and AJ Frey have become experts in Canada in the need for, and delivery of, quick and effective provision of emergency pet food and supplies into evacuations zones due to natural disasters, police emergencies and turbulent weather.
Having witnessed pets being turned away from boarding due to a lack of vaccination records, picking up pets from police cruisers for temporary fostering for the same reason, and now far too much experience in finding emergency foster homes and placements for pets turned away from emergency boarding due to lack of vaccination and medical records, they knew something had to be done.
“We’ve witnessed a dog dying after a forest fire in 2021 due to a lack of access to it’s medical information. The owner had minutes to flee and took her dog with her. She didn’t have time to find her dogs medication. The vet’s office with the record of the medication also burned down. The length of time it took the governments emergency services to find a way to get her and her dog help resulted in the dog losing it’s life. I vowed at that time, we would find a way to help ensure this never happened again”. Nicole Frey, Creator of My Pet Wallet.
Three years in the making, My Pet Wallet was born out the need for a coordinated pet registry of sorts to allow not only pet owners instant access to their pets records, but also to provide an easy and efficient way for quick counts of pets impacted in emergency zones to be gathered leading to better and faster coordination of pet food and supplies.
My Pet Wallet serves as peace of mind for pet owners, in not only holding your pets important information, but in also managing it. It’s also extremely useful while travelling, and for everyday life, as you can send vaccination and medical records in a snap to daycares and boarding facilities, create and send boarding instructions, create a lost pet notice or send a missing pet alert to your emergency contacts and vet at the touch of a button.
My Pet Wallet travels with you and your pet – you’ll never leave home without it!,
Our Team
SEO | CEO
AJ Frey
AJ is a life-long nerd having been involved in technology since his childhood. Dad to fur babies Tucker (who passed away recently), Zelda, Gandolf, Vader, Bill, Ted and now TJ, AJ brings his enthusiasm for making the world a better place, especially for pets, to MPW. He is a co-founder of the Animal Food Bank, and Founder of Rad Websites & Marketing as well.
Creator | COO
Nicole Frey
Nicole is a dog-lover through and through, having been involved in dog rescue in one way or another for the last fifteen years. Inspired to feed a homeless mans dog in Kelowna, she founded the Animal Food Bank with her husband in late 2019. Since they, she's helped facilitate providing over 2,000,000 meals to pets in need.